I knew that we needed more people like her working for us.” “She represented to me everything that our company stands for and supports. “I was totally blown away by this woman and her dedication to her family and to her job,” Dwyer-Owens said. In the course of working with her, Dwyer-Owens learned that Tanna was planning to take a second job because she needed the extra money for her growing family. Tanna needed the job so that she and her husband, who works as a firefighter, could support their four small children. Appliance franchise just outside Houston. Sun said that her experience with the show gave her fresh insights about how working parents juggle the demands of work and family.įor Dwyer-Owens, one of the show’s most powerful moments came when she met Tanna, a female technician who makes service calls for a Mr. Dwyer-Owens said her friend Shelly Sun, CEO of BrightStar Care, convinced her to appear. “Undercover Boss” has featured 35 corporate heads, and Dwyer-Owens is the third female CEO to appear in the series. “This show does offer a very unique opportunity for a CEO like me.” “I wanted to do this because I knew it would give me a firsthand look at how our franchises operate and what employees think and feel,” she said. Electric franchise in Texas and a technician with a Mr.

Rooter franchise in Georgia, an employee of a Grounds Guys franchise in Tennessee, an owner of a Mr. The CBS television crew used a cover story that they were filming a pilot for a new show called “Keep Your Day Job.” The technicians and franchise owners that Dwyer-Owens worked with were told that they would have to assess her performance and then decide if “Faith” should keep her day job.ĭwyer-Owens worked with a plumber for a Mr. In the show, Dwyer-Owens disguised herself as an office worker named Faith Brown, who was interested in branching out and changing careers. “I also heard the same thing from a lot of men, which did surprise me some.” And many have told me that I had inspired them, which is a bit humbling,” she said. “The response that I got from women who watched the show was great. The exposure from her appearance helped advance that objective and has paid dividends she never expected. In fact, Dwyer-Owens has set a goal to recruit more women as technicians and franchise owners. “What I didn’t expect was the response to me being a female boss working in what are typically male-dominated jobs.” “The show gave our company some very positive exposure, which I expected,” she said. Her appearance generated hundreds of leads for expanding the company’s franchises, which include the service and repair companies Mr. 22, 2012, Dwyer-Owens said, she has received nearly 1,000 congratulatory e-mails and inquiries from more than 500 people about job opportunities with her company, the Dwyer Group, based in Waco, Texas.ĭwyer-Owens, the first female CEO of the home services franchise company founded by her father, has been pleasantly surprised by the outpouring of goodwill. Since her appearance in an episode that aired Jan.

Dina Dwyer-Owens never expected the overwhelming response when she agreed to appear on the popular CBS television reality show “Undercover Boss.” Surreptitiously, CEOs work undercover with front-line employees at their company.

Roto rooter under cover boss